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Marketing aboriginal art: an intellectual property fiction?

Rentschler, Ruth 2006, Marketing aboriginal art: an intellectual property fiction?, in ANSM 2006 : Australasian Nonprofit and Social Marketing Conference : Controversies in social marketing, the way forward, University of Newcastle, Newcastle, N.S.W., pp. 1-6.

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Title Marketing aboriginal art: an intellectual property fiction?
Author(s) Rentschler, Ruth
Conference name Australasian Nonprofit and Social Marketing Conference (3rd : 2006 : Newcastle, N.S.W.)
Conference location Newcastle, N.S.W.
Conference dates 10-11 August 2006
Title of proceedings ANSM 2006 : Australasian Nonprofit and Social Marketing Conference : Controversies in social marketing, the way forward
Editor(s) Fry, Marie-Louise F.
Publication date 2006
Conference series Australasian Nonprofit and Social Marketing Conference
Start page 1
End page 6
Publisher University of Newcastle
Place of publication Newcastle, N.S.W.
Keyword(s) Aboriginal art
social marketing
intellectual property
Summary This paper argues that legality is not enough in seeking to solve the problems caused by charlatans and carpet baggers in the Australian Aboriginal art market. It examines the role of social marketing initially posited for the health sector and seeks to apply its strategies to the Aboriginal art market. The author draws comparisons between successes in health and the need for successes in the Aboriginal art market. It suggests that social marketing has been overlooked as a way forward for the Aboriginal art market. The paper concludes by stating that conditions will not change with quick-fix legal solutions sought for complex problems. They are an intellectual property fiction.
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ISBN 1920701672
9781920701673
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2006, University of Newcastle
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005943

Document type: Conference Paper
Collections: School of Management and Marketing
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