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The application of non-profit marketing in the international higher education sector

Arambewela, Rodney, Hall, John and Binney, Wayne 2006, The application of non-profit marketing in the international higher education sector, in ANSM 2006 : Australasian Nonprofit and Social Marketing Conference : Controversies in social marketing, the way forward, University of Newcastle, Newcastle, N.S.W., pp. 1-7.

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Title The application of non-profit marketing in the international higher education sector
Author(s) Arambewela, Rodney
Hall, John
Binney, Wayne
Conference name Australasian Nonprofit and Social Marketing Conference (3rd : 2006 : Newcastle, N.S.W.)
Conference location Newcastle, N.S.W.
Conference dates 10-11 August 2006
Title of proceedings ANSM 2006 : Australasian Nonprofit and Social Marketing Conference : Controversies in social marketing, the way forward
Editor(s) Marie-Louise, Fry
Publication date 2006
Conference series Australasian Nonprofit and Social Marketing Conference
Start page 1
End page 7
Publisher University of Newcastle
Place of publication Newcastle, N.S.W.
Summary This study considers the impact of the university service and learning environments (which we define as non educational factors) on student satisfaction among international postgraduate students from Asia studying in Australian universities. It is based on the expectations/perceptions paradigm and analyses the relationship between key variables and overall satisfaction of student groups in respect of their service and learning environments. The aim of this paper is to consider the importance of non-educational factors in international postgraduate university students, in particular, with regard to information and communication, infrastructure, and university recognition. The data used in this study is derived from a mail survey conducted among international postgraduate students from China, India, Indonesia and Thailand studying in five universities in Victoria. Structural Equation Modelling was used to understand the relationship between the constructs in this study. The results indicate that noneducation related factors are very important to international postgraduate students and they are predictors of overall satisfaction.
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ISBN 1920701672
9781920701673
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2006, University of Newcastle
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005944

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.