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Leveraging the Commonwealth Games in Melbourne for community engagement: an examination of Equal First and the Adopt-a-Second-Team program

Kellett, Pamm, Hede, Anne-Marie and Chalip, Lawrence 2006, Leveraging the Commonwealth Games in Melbourne for community engagement: an examination of Equal First and the Adopt-a-Second-Team program, in Global Events Congress and Event Educators Forum Proceedings, [Global Events Congress and Event Educators], [Brisbane, Qld.], pp. 109-119.

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Title Leveraging the Commonwealth Games in Melbourne for community engagement: an examination of Equal First and the Adopt-a-Second-Team program
Author(s) Kellett, Pamm
Hede, Anne-Marie
Chalip, Lawrence
Conference name Global Events Congress and Event Educators Forum (2006: Brisbane, Qld.)
Conference location Brisbane, Qld.
Conference dates 27-29 Sep. 2006
Title of proceedings Global Events Congress and Event Educators Forum Proceedings
Editor(s) Charles Arcodia, Michelle Whitford, Chantal Dickson
Publication date 2006
Conference series Global Events Congress and Event Educators Forum
Start page 109
End page 119
Publisher [Global Events Congress and Event Educators]
Place of publication [Brisbane, Qld.]
Summary Event leverage provides information about what outcomes occur as a result of an event. Unlike event impact studies, event leverage analysis identifies why particular outcomes occurred, and the processes that can be used to optimise desired event outcomes. While research has been directed towards understanding how events can be leveraged to provide optimal economic outcomes for host communities, there is little research that examines social leverage within the context of events. The research presented in this paper is part of a larger study that investigated social leverage within the context of the 2006 Commonwealth Games, held in Melbourne, Australia. This paper presents preliminary results relating to two Victorian regions with regard to one the over-arching social policy, Equal First, and a subsidiary program called, Adopt-a-Second-Team. Participant observations and stakeholder interviews were employed to explore the development, operationalisation, implementation and outcomes of Equal First and Adopt-a-Second-Team. The results suggest that although each region achieved outcomes that were consistent with the directions of Equal First, each implemented the Adopt-a-Second-Team differently. The two case studies presented in this paper highlight that the model of implementation developed by the City of Port Phillip may provide a benchmark in social leverage of events. Implications for leveraging social impacts and managing social legacies of events through an approach that includes consideration of policy development and operationalisation from the event organising body and program implementation from the perspective of local community event organisers are discussed.
ISBN 186499861X
9781864998610
Language eng
Field of Research 160801 Applied Sociology, Program Evaluation and Social Impact Assessment
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005964

Document type: Conference Paper
Collection: School of Management and Marketing
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