Responding to the learner diversity : an inquiry into the delivery of a second year marketing unit
Arambewela, Rodney and Hall, John 2006, Responding to the learner diversity : an inquiry into the delivery of a second year marketing unit, in ANZMAC 2006 : advancing theory, maintaining relevance, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld., pp. 1-7.
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Australian and New Zealand Academy of Marketing Conference
Queensland University of Technology, School of Advertising, Marketing and Public Relations
Place of publication
This paper reports on the outcome of an inquiry into the learner diversity and the delivery of a second year marketing subject in an Australian university. Using Biggs’s revised SPQ2F instrument (Biggs, 2003), it analyses the learning approaches of students and the opportunities for developing teaching strategies for better learning outcomes. The results suggest that overall students seem to adopt deep learning than surface learning though they differ in terms of the learning contexts. Moreover, no significant differences among students in regard to the study approach domains except for minor variation related to specific items in the instrument.
Reproduced with the specific permission of the copyright owner.
Field of Research
150599 Marketing not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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