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An empirical analysis of attendance factors relating to the female sports market

Hall, John, O`Mahony, G., Oppenheim, Peter and Valos, Michael 2006, An empirical analysis of attendance factors relating to the female sports market, in CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference, Victoria University, Melbourne, Vic..

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Title An empirical analysis of attendance factors relating to the female sports market
Author(s) Hall, John
O`Mahony, G.
Oppenheim, Peter
Valos, Michael
Conference name Council for Hospitality and Tourism Educators Conference (16th : 2006 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 6-9 February 2006
Title of proceedings CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference
Editor(s) O`Mahony, Barry
Whitelaw, Paul
Publication date 2006
Conference series Council for Hospitality and Tourism Educators Conference
Publisher Victoria University
Place of publication Melbourne, Vic.
Summary Although approximately seven million Australians attended sporting events in 2002, male spectators outnumbered female spectators by 25 percent (Australian Bureau of Statistics 2003). This study investigates the reasons for this difference by analysing a survey of 175 female sporting event attendees. The findings show that female attendance motivations are different for different sporting events, for example, football, horse racing and tennis. A number of other factors that were also found to influence attendance amongst the female market are explained and discussed and implications for sports venue managers are presented.
ISBN 0975058517
9780975058510
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006027

Document type: Conference Paper
Collections: Deakin Graduate School of Business
Higher Education Research Group
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