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Governing employees in the "Bank": a discourse analysis of strategic change

Jaynes, Steve 2006, Governing employees in the "Bank": a discourse analysis of strategic change, in Proceedings of third International Business Research Conference, World Business Institute, Melbourne, Vic., pp. 1-11.

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Title Governing employees in the "Bank": a discourse analysis of strategic change
Author(s) Jaynes, Steve
Conference name International Business Research Conference (3rd: 2006: Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 20-26 November 2006
Title of proceedings Proceedings of third International Business Research Conference
Editor(s) Hoque, Mohammad
Publication date 2006
Conference series International Business Research Conference
Start page 1
End page 11
Publisher World Business Institute
Place of publication Melbourne, Vic.
Summary This paper reports the findings from a study of ‘Transform’, a Bank’s strategic change program. The study was carried out by developing and applying a discursive model of strategic change to Transform. Findings are presented about how Transform was constructed from ‘grand discourses’ of business and science that were drawn on by senior management, and how a ‘local discourse’ of the self was formed at the intersection of these grand discourses. This paper is concerned with how senior management has attempted to govern employee identity and practices through the construction of Transform. In this respect Transform can be understood as a discourse which was designed to regulate identity and influence employee practices by constructing and disseminating a particular reality for the Bank and its employees.
ISBN 064646759X
9780646467597
Language eng
Field of Research 150305 Human Resources Management
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2006, World Business Institute
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006051

Document type: Conference Paper
Collections: Deakin Graduate School of Business
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.