Openly accessible

Investigating the influences on attendance and intention to rejoin with inaugural members of a new football team

McDonald, Heath, Neale, Larry G. and Funk, Dan 2006, Investigating the influences on attendance and intention to rejoin with inaugural members of a new football team, in ANZMAC 2006 Proceedings: Advancing Theory, Maintaining Relevance, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld..

Attached Files
Name Description MIMEType Size Downloads
mcdonald-investigationtheinfluences-2006.pdf Published version application/pdf 56.58KB 123

Title Investigating the influences on attendance and intention to rejoin with inaugural members of a new football team
Author(s) McDonald, Heath
Neale, Larry G.
Funk, Dan
Conference name Australian and New Zealand Marketing Academy. Conference (2006: Brisbane, Qld.)
Conference location Queensland University of Technology, Gardens Point Campus, Brisbane
Conference dates 4-6 December 2006
Title of proceedings ANZMAC 2006 Proceedings: Advancing Theory, Maintaining Relevance
Editor(s) Ali, Yunus
van Dessel, Maria
Publication date 2006
Conference series Australian and New Zealand Marketing Academy Conference
Total pages 8
Publisher Queensland University of Technology, School of Advertising, Marketing and Public Relations
Place of publication Brisbane, Qld.
Summary This study investigated the effects of factors like member satisfaction and social rituals on desirable outcomes such as attendance, intention to rejoin and merchandise sales. This study focuses on the inaugural members of a new team in Australia’s A-League to gain insight into how loyalty develops amongst fans of new sporting organisations. The results show the importance to sports marketers of satisfying members and building ritual behaviour, as both are correlated with all of the positive outcomes investigated here.
ISBN 1741071593
9781741071597
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2006, The authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006085

Document type: Conference Paper
Collections: Deakin Graduate School of Business
Open Access Collection
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Access Statistics: 484 Abstract Views, 123 File Downloads  -  Detailed Statistics
Created: Mon, 07 Jul 2008, 09:58:18 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.