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A social marketing approach to choice of study destination : an exploratory study on international postgraduate students from Asia

Arambewela, Rodney, Hall, John and Binney, Wayne 2006, A social marketing approach to choice of study destination : an exploratory study on international postgraduate students from Asia, in ANZMAC 2006 : Advancing theory, maintaining relevance : Proceedings of the 2006 Australian and New Zealand Academy of Marketing conference, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld., pp. 1-7.

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Title A social marketing approach to choice of study destination : an exploratory study on international postgraduate students from Asia
Author(s) Arambewela, Rodney
Hall, John
Binney, Wayne
Conference name Australian and New Zealand Academy of Marketing. Conference (2006 : Brisbane, Qld.)
Conference location Brisbane, Qld.
Conference dates 4-6 December 2006
Title of proceedings ANZMAC 2006 : Advancing theory, maintaining relevance : Proceedings of the 2006 Australian and New Zealand Academy of Marketing conference
Editor(s) Ali, Yunus
van Dessel, Maria
Publication date 2006
Conference series Australian and New Zealand Academy of Marketing Conference
Start page 1
End page 7
Total pages 7
Publisher Queensland University of Technology, School of Advertising, Marketing and Public Relations
Place of publication Brisbane, Qld.
Summary Using structural modelling, this paper investigates the relationship between non academic factors of choice of study destination and satisfaction among Asian postgraduate students studying in Australia from a social marketing perspective. The results indicate that four factors, recognition of the institution, Information, infrastructure and cultural support, are major factors of choice which influence overall satisfaction among the cohort of students. The study concludes that universities need to place a strong emphasis on non educational aspects in order to improve satisfaction levels of students.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 9781741071597
1741071593
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2006, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006143

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