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An analysis of computer-mediated marketing education : the relationship between access to WEBCT, tutorial attendance and student grades

Volkov, Michael and Volkov, Arabella 2004, An analysis of computer-mediated marketing education : the relationship between access to WEBCT, tutorial attendance and student grades, in Academy of World Business, Marketing and Management Development Conference Proceedings Vol 1 No 1, 2004, Academy of World Business, Marketing and Management Development, Perth, W.A., pp. 685-691.

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Title An analysis of computer-mediated marketing education : the relationship between access to WEBCT, tutorial attendance and student grades
Author(s) Volkov, MichaelORCID iD for Volkov, Michael orcid.org/0000-0002-2459-4515
Volkov, Arabella
Conference name Academy of World Business, Marketing and Management Development Conference (2004 : Gold Coast, Queensland)
Conference location Gold Coast, Queensland
Conference dates 13-16 July 2004
Title of proceedings Academy of World Business, Marketing and Management Development Conference Proceedings Vol 1 No 1, 2004
Editor(s) [Unknown]
Publication date 2004
Start page 685
End page 691
Publisher Academy of World Business, Marketing and Management Development
Place of publication Perth, W.A.
Summary One of the problems faced by Australian academics in the 21 st century is to facilitate learning with a changing profile of students, in bigger and bigger classes. As educators at tertiary institutions, our environment is undergoing major changes as increasingly marketing programs are offering courses either partially (Web enabled) or totally (Web exclusive) online. This study has developed a significant model allowing the prediction of students' overall results and indicates that a student's final grade is dependant, in part, on accessing the study materials and study tools available to them via WebCT and attending face-to-face tutorials.
ISBN 0975227203
9780975227206
Language eng
Field of Research 130299 Curriculum and Pedagogy not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2004, Academy of World Business, Marketing and Management Development
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006189

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.