You are not logged in.
Openly accessible

The Australian advertising self-regulatory framework - Who`s complaining?

Volkov, Michael, Harker, Debra and Harker, Michael 2004, The Australian advertising self-regulatory framework - Who`s complaining?, in The challenge of inter-disciplinary perspectives and globalization in the 21st century : Academy of World Business, Marketing & Management Development Conference 2004, Academy of World Business, Marketing and Management Development, [Gold Coast, Qld.], pp. 467-476.

Attached Files
Name Description MIMEType Size Downloads
volkov-australianadvertising-2004.pdf Published version application/pdf 456.48KB 37

Title The Australian advertising self-regulatory framework - Who`s complaining?
Author(s) Volkov, MichaelORCID iD for Volkov, Michael orcid.org/0000-0002-2459-4515
Harker, Debra
Harker, Michael
Conference name Academy of World Business, Marketing & Management Development. Conference (2004 : Gold Coast, QLD)
Conference location Gold Coast, QLD
Conference dates 13 - 16 July 2004
Title of proceedings The challenge of inter-disciplinary perspectives and globalization in the 21st century : Academy of World Business, Marketing & Management Development Conference 2004
Editor(s) Ogunmokun, Gabriel
Gabbay, Rony
Publication date 2004
Series Academy of World Business, Marketing & Management Development Conference proceedings ; Vol. I, No. I, July 2004
Start page 467
End page 476
Publisher Academy of World Business, Marketing and Management Development
Place of publication [Gold Coast, Qld.]
Summary Complaints about advertising in Australia have been on the increase in recent years under the stewardship of the new industry self-regulatory body, the Advertising Standards Board. This study utilises clustering analyses based on geodemographic and psychographic data to present a concrete profile of complainants about advertising in Australia. The findings indicate that the advertising publics must shoulder responsibility and ensure that greater care is taken to include all members of Australian society in the current complaints
process and that this inclusivity will ensure that the highest possible standards are the norms of the industry.
Notes "Paper No 44"
ISBN 0975227203
9780975227206
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2004, Academy of World Business, Marketing and Management Development
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006190

Connect to link resolver
 
Link to Related Work
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 594 Abstract Views, 37 File Downloads  -  Detailed Statistics
Created: Mon, 07 Jul 2008, 09:59:45 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.