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A profile of complainants about advertising in Australia: an agenda for research

Volkov, Michael, Harker, Debra and Harker, Michael 2003, A profile of complainants about advertising in Australia: an agenda for research, in Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment : Perth, Western Australia, June 11-14, 2003, [Academy of Marketing Science], [Perth, W.A.], pp. 1-6.

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Title A profile of complainants about advertising in Australia: an agenda for research
Author(s) Volkov, MichaelORCID iD for Volkov, Michael orcid.org/0000-0002-2459-4515
Harker, Debra
Harker, Michael
Conference name World Marketing Congress (11th : 2003 : Perth, W.A.)
Conference location Perth, W.A.
Conference dates 11-14 June 2003
Title of proceedings Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment : Perth, Western Australia, June 11-14, 2003
Editor(s) Lewin, Jeffrey E.
Publication date 2003
Start page 1
End page 6
Publisher [Academy of Marketing Science]
Place of publication [Perth, W.A.]
Summary Investigation of consumer complaint responses within the area of advertising in Australia stems from the suggestion that the more money spent on advertising in a country the greater the need for consumer protection from 'unacceptable' advertising. This research will allow the formulation of strategies to enable more effective marketing communications.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 0939783061
9780939783069
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2003, Academy of Marketing Science
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006205

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.