The development of cultural entrepreneurs through new venture cases in the business classroom
Radbourne, Jennifer 2006, The development of cultural entrepreneurs through new venture cases in the business classroom, in Interactive learning: the next generation : Proceedings of the 2006 23rd World Association for Case Method Research and Application conference, World Association for Case Method Research & Application, Needham, MA, pp. 105-112.
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Title
The development of cultural entrepreneurs through new venture cases in the business classroom
Artists and workers in the creative industries who embody the essence of creativity are thwart by economic values in delivering their art work or creative concept to consumers. This is particularly evident for students in courses in creative industries who graduate with entrepreneurial aspirations, but not the means to pitch their creative concept or build the business model for the new venture. This paper analyses a university business course developed to take cultural entrepreneurs through venture building as a live case in the creative economy.
ISSN
1931-7549
Language
eng
Field of Research
150399 Business and Management not elsewhere classified