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An Australian perspective on the relationships between standardisation of the retail offer, the retail brand and organisational performance

Bridson, Kerrie, Mavondo, F. and Evans, J. 2001, An Australian perspective on the relationships between standardisation of the retail offer, the retail brand and organisational performance, in Proceedings of the tenth biennial World Marketing Congress : global marketing issues at the turn of the millennium, Academy of Marketing Science, Cardiff, Wales.

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Title An Australian perspective on the relationships between standardisation of the retail offer, the retail brand and organisational performance
Author(s) Bridson, Kerrie
Mavondo, F.
Evans, J.
Conference name World Marketing. Congress (2001 : Cardiff Wales)
Conference location Cardiff, Wales
Conference dates 28 Jun.-1 Jul. 2001
Title of proceedings Proceedings of the tenth biennial World Marketing Congress : global marketing issues at the turn of the millennium
Editor(s) Spotts, Harlan E.
Meadow, H. Lee
Smith, Scott M.
Publication date 2001
Conference series World Marketing Congress
Publisher Academy of Marketing Science
Place of publication Cardiff, Wales
Notes
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Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2001, Academy of Marketing Science
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006243

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.