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An Australian perspective on the relationships between standardisation of the retail offer, the retail brand and organisational performance

Bridson, Kerrie, Mavondo, F. and Evans, J. 2001, An Australian perspective on the relationships between standardisation of the retail offer, the retail brand and organisational performance, in Proceedings of the tenth biennial World Marketing Congress : global marketing issues at the turn of the millennium, Academy of Marketing Science, Cardiff, Wales.

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Title An Australian perspective on the relationships between standardisation of the retail offer, the retail brand and organisational performance
Author(s) Bridson, Kerrie
Mavondo, F.
Evans, J.
Conference name World Marketing Congress (2001 : Cardiff Wales)
Conference location Cardiff, Wales
Conference dates 28 June-1 July 2001
Title of proceedings Proceedings of the tenth biennial World Marketing Congress : global marketing issues at the turn of the millennium
Editor(s) Spotts, Harlan E.
Meadow, H. Lee
Smith, Scott M.
Publication date 2001
Publisher Academy of Marketing Science
Place of publication Cardiff, Wales
Notes
Every reasonable effort has been made to ensure that permission has been obtained for items included in Deakin Research Online. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au
ISBN 0939873037
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2001, Academy of Marketing Science
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006243
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