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The 10th Greek Festival of Sydney : a stakeholder analysis

Spiropoulos, Spiros, Gargalianos, Dimitris and Sotiriadou, Kalliopi 2006, The 10th Greek Festival of Sydney : a stakeholder analysis, Event management : an international journal, vol. 9, no. 4, pp. 169-183.

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Title The 10th Greek Festival of Sydney : a stakeholder analysis
Author(s) Spiropoulos, Spiros
Gargalianos, Dimitris
Sotiriadou, Kalliopi
Journal name Event management : an international journal
Volume number 9
Issue number 4
Start page 169
End page 183
Publisher Cognizant Communication Corporation
Place of publication Elmsford, NY
Publication date 2006
ISSN 1525-9951
Keyword(s) ethnic festivals
event stakeholder
stakeholder functions
strategic planning
Summary In response to the demand for the adoption of a corporate culture by not-for-profit festivals, festival organizations increasingly identify strategic planning process and stakeholder management as crucial components for successful events. The purpose of this article is to present a framework developed for categorizing ethnic festivals stakeholders from a functional role (i.e., marketing, administration, and production) and an ethnic origin (i.e., Greek, Greek-Australian, and non-Greek origin) orientated perspective. The proposed framework was developed and applied to the 20th Greek Festival of Sydney (GFS), which was held in 2002, by identifying, categorizing, and examining the role of its stakeholders in the management and delivery of the event. The identification of the type of stakeholders, the ways they influence the GFS organization, and the strategic implications that derived from their involvement are addressed. The methodology utilized to develop the stakeholder framework was qualitative in nature. It combined triangulated data that derived from a number of interviews with representatives from the GFS administration, participant observations, and content analysis of internal documents and reports. The GFS stakeholder analysis offered an understanding of the several marketing-, administration-, and production-related strategic implications to the organization and running of the festival, such as the impact on its content, participants, and future development. The proposed framework derives from the GFS case study, yet it has the potential to be used for the examination of stakeholders' strategic implications to other ethnic festivals.
Language eng
Field of Research 150312 Organisational Planning and Management
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2006, Cognizant Comm Corp
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006520

Document type: Journal Article
Collection: School of Management and Marketing
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