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Major case study : museum of contemporary art markets itself

Rentschler, Ruth 2007, Major case study : museum of contemporary art markets itself, in Museum marketing : competing in the global marketplace, Elsevier, Amsterdam, Netherlands, pp.197-202.

Document type: Book Chapter
Collection: School of Management and Marketing
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Title Major case study : museum of contemporary art markets itself
Author(s) Rentschler, Ruth
Title of book Museum marketing : competing in the global marketplace
Editor(s) Rentschler, Ruth
Hede, Anne-Marie
Publication date 2007
Chapter number 7
Total chapters 10
Start page 197
End page 202
Total pages 6
Publisher Elsevier
Place of Publication Amsterdam, Netherlands
ISBN 9780750680653
0750680652
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1 Book chapter
Copyright notice ©2007, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006912
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