Major case study : museum of contemporary art markets itself

Rentschler, Ruth 2007, Major case study : museum of contemporary art markets itself, in Museum marketing : competing in the global marketplace, Elsevier, Amsterdam, Netherlands, pp.197-202.

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Title Major case study : museum of contemporary art markets itself
Author(s) Rentschler, Ruth
Title of book Museum marketing : competing in the global marketplace
Editor(s) Rentschler, Ruth
Hede, Anne-Marie
Publication date 2007
Chapter number 7
Total chapters 10
Start page 197
End page 202
Total pages 6
Publisher Elsevier
Place of Publication Amsterdam, Netherlands
ISBN 9780750680653
0750680652
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1 Book chapter
Copyright notice ©2007, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006912

Document type: Book Chapter
Collection: School of Management and Marketing
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