Deakin home > Deakin University Library > Deakin Research Online > Museum marketing : no longer a dirty word

Museum marketing : no longer a dirty word

Rentschler, Ruth 2007, Museum marketing : no longer a dirty word, in Museum marketing : competing in the global marketplace, Elsevier, Amsterdam, Netherlands, pp.12-18.

Attached Files (Some files may be inaccessible until you login with your Deakin Research Online credentials)
Name Description MIMEType Size Downloads

Title Museum marketing : no longer a dirty word
Author(s) Rentschler, Ruth
Title of book Museum marketing : competing in the global marketplace
Editor(s) Rentschler, Ruth
Hede, Anne-Marie
Publication date 2007
Chapter number 1
Total chapters 10
Start page 12
End page 18
Total pages 7
Publisher Elsevier
Place of Publication Amsterdam, Netherlands
ISBN 9780750680653
0750680652
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1 Book chapter
Copyright notice ©2007, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006913

Document type: Book Chapter
Collection: School of Management and Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 475 Abstract Views, 9 File Downloads  -  Detailed Statistics
Created: Mon, 29 Sep 2008, 08:39:03 EST