You are not logged in.

Museum marketing : no longer a dirty word

Rentschler, Ruth 2007, Museum marketing : no longer a dirty word. In Rentschler, Ruth and Hede, Anne-Marie (ed), Museum marketing : competing in the global marketplace, Elsevier, Amsterdam, Netherlands, pp.12-18.

Attached Files
Name Description MIMEType Size Downloads

Title Museum marketing : no longer a dirty word
Author(s) Rentschler, Ruth
Title of book Museum marketing : competing in the global marketplace
Editor(s) Rentschler, Ruth
Hede, Anne-Marie
Publication date 2007
Chapter number 1
Total chapters 10
Start page 12
End page 18
Total pages 7
Publisher Elsevier
Place of Publication Amsterdam, Netherlands
ISBN 9780750680653
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1 Book chapter
Copyright notice ©2007, Elsevier
Persistent URL

Document type: Book Chapter
Collection: School of Management and Marketing
Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 4 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 667 Abstract Views, 9 File Downloads  -  Detailed Statistics
Created: Mon, 29 Sep 2008, 08:39:03 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact