Major case study: Tennis Australia-what to do with a heritage collection of great significance

Kellett, Pamm 2007, Major case study: Tennis Australia-what to do with a heritage collection of great significance, in Museum marketing: competing in the global marketplace, Butterworth-Heinemann, Amsterdam, Netherlands, pp.125-130.

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Title Major case study: Tennis Australia-what to do with a heritage collection of great significance
Author(s) Kellett, Pamm
Title of book Museum marketing: competing in the global marketplace
Editor(s) Rentschler, Ruth
Hede, Anne-Marie
Publication date 2007
Chapter number 4
Total chapters 10
Start page 125
End page 130
Total pages 6
Publisher Butterworth-Heinemann
Place of Publication Amsterdam, Netherlands
ISBN 9780750680653
0750680652
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1 Book chapter
Copyright notice ©2007, Butterworth-Heinemann
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006919

Document type: Book Chapter
Collection: School of Management and Marketing
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