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Sport museums: marketing to engage consumers in sport heritage

Kellett, Pamm 2007, Sport museums: marketing to engage consumers in sport heritage, in Museum marketing: competing in the global marketplace, Elsevier, Amsterdam, Netherlands, pp.104-112.

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Title Sport museums: marketing to engage consumers in sport heritage
Author(s) Kellett, Pamm
Title of book Museum marketing: competing in the global marketplace
Editor(s) Rentschler, Ruth
Hede, Anne-Marie
Publication date 2007
Chapter number 3
Total chapters 10
Start page 104
End page 112
Total pages 9
Publisher Elsevier
Place of Publication Amsterdam, Netherlands
ISBN 0750680652
9780750680653
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1 Book chapter
Copyright notice ©2007, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006920

Document type: Book Chapter
Collection: School of Management and Marketing
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