Sport museums: marketing to engage consumers in sport heritage

Kellett, Pamm 2007, Sport museums: marketing to engage consumers in sport heritage, in Museum marketing: competing in the global marketplace, Elsevier, Amsterdam, Netherlands, pp.104-112.

Attached Files
Name Description MIMEType Size Downloads

Title Sport museums: marketing to engage consumers in sport heritage
Author(s) Kellett, Pamm
Title of book Museum marketing: competing in the global marketplace
Editor(s) Rentschler, Ruth
Hede, Anne-Marie
Publication date 2007
Chapter number 3
Total chapters 10
Start page 104
End page 112
Total pages 9
Publisher Elsevier
Place of Publication Amsterdam, Netherlands
ISBN 0750680652
9780750680653
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1 Book chapter
Copyright notice ©2007, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006920

Document type: Book Chapter
Collection: School of Management and Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 432 Abstract Views, 9 File Downloads  -  Detailed Statistics
Created: Mon, 29 Sep 2008, 08:39:08 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.