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Major case study: internet marketing at Maningrida arts and culture, 1995-2006

Cardamone, Megan 2007, Major case study: internet marketing at Maningrida arts and culture, 1995-2006. In Rentschler, Ruth and Hede, Anne-Marie (ed), Museum marketing: competing in the global marketplace, Butterworth-Heinemann, Amsterdam, Netherlands, pp.238-244.

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Title Major case study: internet marketing at Maningrida arts and culture, 1995-2006
Author(s) Cardamone, Megan
Title of book Museum marketing: competing in the global marketplace
Editor(s) Rentschler, Ruth
Hede, Anne-Marie
Publication date 2007
Chapter number 8
Total chapters 10
Start page 238
End page 244
Total pages 7
Publisher Butterworth-Heinemann
Place of Publication Amsterdam, Netherlands
Keyword(s) Museums - Marketing
Advertising - Museums
Museums - Public relations
ISBN 9780750680653
0750680652
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1 Book chapter
Copyright notice ©2007, Butterworth-Heinemann
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006930

Document type: Book Chapter
Collection: School of Management and Marketing
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