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Branding museums in the global marketplace

Hede, Anne-Marie 2007, Branding museums in the global marketplace, in Museum marketing: competing in the global marketplace, Elsevier, Amsterdam, Netherlands, pp.151-159.

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Title Branding museums in the global marketplace
Author(s) Hede, Anne-Marie
Title of book Museum marketing: competing in the global marketplace
Editor(s) Rentschler, Ruth
Hede, Anne-Marie
Publication date 2007
Chapter number 5
Total chapters 10
Start page 151
End page 159
Total pages 9
Publisher Elsevier
Place of Publication Amsterdam, Netherlands
ISBN 9780750680653
0750680652
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1 Book chapter
Copyright notice ©2007, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006931

Document type: Book Chapter
Collection: School of Management and Marketing
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