Branding museums in the global marketplace

Hede, Anne-Marie 2007, Branding museums in the global marketplace. In Rentschler, Ruth and Hede, Anne-Marie (ed), Museum marketing: competing in the global marketplace, Elsevier, Amsterdam, Netherlands, pp.151-159.

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Title Branding museums in the global marketplace
Author(s) Hede, Anne-Marie
Title of book Museum marketing: competing in the global marketplace
Editor(s) Rentschler, Ruth
Hede, Anne-Marie
Publication date 2007
Chapter number 5
Total chapters 10
Start page 151
End page 159
Total pages 9
Publisher Elsevier
Place of Publication Amsterdam, Netherlands
ISBN 9780750680653
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1 Book chapter
Copyright notice ©2007, Elsevier
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Document type: Book Chapter
Collection: School of Management and Marketing
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