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Research designs and scientific identity in marketing journals: review and evaluation

Svensson, Goran and Wood, Greg 2007, Research designs and scientific identity in marketing journals: review and evaluation, European journal of marketing, vol. 41, no. 5/6, pp. 419-438.

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Title Research designs and scientific identity in marketing journals: review and evaluation
Author(s) Svensson, Goran
Wood, Greg
Journal name European journal of marketing
Volume number 41
Issue number 5/6
Start page 419
End page 438
Publisher Emerald Group Publishing Ltd.
Place of publication Bingley, England
Publication date 2007
ISSN 0309-0566
Keyword(s) Marketing
Research
Research methods
Serials
Summary Purpose - This research is based upon the assumption that the empirical research designs and the scientific identity of a journal are related. The objective is to review and evaluate the empirical research design of papers to determine the scientific identity of a selection of academic marketing journals. Design/methodology/approach – The journal sample consists of the Australasian Marketing Journal (AMJ), the European Journal of Marketing (EJM) and the Journal of Marketing (JM). The review and evaluation considers a six-year period, namely 2000-2005. The content analysis consisted of 811 papers. Findings – The scientific identity of JM may be seen as built upon quantitative research designs and the North American paradigm of research values. The scientific identity of AMJ is based upon a mix of empirical research designs and the Australian paradigm of research values. The scientific identity of EJM is also based upon a mix of empirical research designs, but a multi-continental paradigm of research values. Research limitations/implications – The leading continental journals in marketing maintain a scientific identity based upon the continental paradigm of research values. If it is driven to the extremes, a paradigmatic myopia and inertia of research designs may evolve that limit the scientific identity to be dogmatic and narrow-focused rather than variable and broad-focused. Originality/value – A cross-continental eview and evaluation of research designs and scientific identity of academic marketing journals is presented.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2007, Emerald Group Publishing Ltd.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30007051

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.