A comparison of web use in marketing by local government in the United States and Australia

Adam, Stewart and Featherstone, Michael 2007, A comparison of web use in marketing by local government in the United States and Australia, Journal of database marketing & customer strategy management, vol. 14, no. 4, pp. 297-310.

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Title A comparison of web use in marketing by local government in the United States and Australia
Author(s) Adam, Stewart
Featherstone, Michael
Journal name Journal of database marketing & customer strategy management
Volume number 14
Issue number 4
Start page 297
End page 310
Publisher Palgrave Macmillan Ltd
Place of publication London, England
Publication date 2007-07
ISSN 1741-2439
Keyword(s) marketing readiness of websites indicator
online marketing communication
online marketing channels
online relationship management
local government
county government
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2007, Palgrave Macmillan
Persistent URL http://hdl.handle.net/10536/DRO/DU:30007219

Document type: Journal Article
Collection: School of Management and Marketing
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