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A victory for the fans? Melbourne's new football club in recent historical perspective

Hay, Roy and McDonald, Heath 2007, A victory for the fans? Melbourne's new football club in recent historical perspective, Soccer & society, vol. 8, no. 2/3, pp. 298-315, doi: 10.1080/14660970701224558.

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Title A victory for the fans? Melbourne's new football club in recent historical perspective
Author(s) Hay, Roy
McDonald, Heath
Journal name Soccer & society
Volume number 8
Issue number 2/3
Start page 298
End page 315
Publisher Routledge
Place of publication London, England
Publication date 2007-04
ISSN 1466-0970
Summary A new Association football team, Melbourne Victory, was created in Melbourne in 2005 as a founding member of the Australian A-League. Within little more than a year it was drawing peak crowds of 50,000 to matches and averaged over 30,000. It was forced to move from an 18,000 capacity stadium to one holding 55,000. Previous new club foundations in the 1990s had not been successful, despite being associated with popular Australian Rules football teams, Collingwood and Carlton. The Victory, however, seems to have attracted a different and wider demographic to the game. For the first time the growth of the code in Australia in based on the domestic population, not waves of inward migration as was the case in the 1880s, 1920s and the post-Second World War period. Preliminary studies of the fan base suggest that the future for the Victory is likely to be different from the recent past.
Notes This is an electronic version of an article published in Soccer & Society, vol. 8, no. 2/3, pp. 298-315. Soccer & Society is available online at:
Language eng
DOI 10.1080/14660970701224558
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2007, Taylor & Francis
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Document type: Journal Article
Collection: Deakin Graduate School of Business
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