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A victory for the fans? Melbourne's new football club in recent historical perspective Hay, Roy and McDonald, Heath 2007, A victory for the fans? Melbourne's new football club in recent historical perspective, Soccer & society, vol. 8, no. 2/3, pp. 298-315. Attached Files Name Description MIMEType Size Downloads hay_victoryforthefans_2007.pdf Author post print application/pdf 560.67KB 905 Title A victory for the fans? Melbourne's new football club in recent historical perspective Author(s) Hay, Roy McDonald, Heath Journal name Soccer & society Volume number 8 Issue number 2/3 Start page 298 End page 315 Publisher Routledge Place of publication London, England Publication date 2007-04 ISSN 1466-0970 1743-9590 Summary A new Association football team, Melbourne Victory, was created in Melbourne in 2005 as a founding member of the Australian A-League. Within little more than a year it was drawing peak crowds of 50,000 to matches and averaged over 30,000. It was forced to move from an 18,000 capacity stadium to one holding 55,000. Previous new club foundations in the 1990s had not been successful, despite being associated with popular Australian Rules football teams, Collingwood and Carlton. The Victory, however, seems to have attracted a different and wider demographic to the game. For the first time the growth of the code in Australia in based on the domestic population, not waves of inward migration as was the case in the 1880s, 1920s and the post-Second World War period. Preliminary studies of the fan base suggest that the future for the Victory is likely to be different from the recent past. Notes This is an electronic version of an article published in Soccer & Society, vol. 8, no. 2/3, pp. 298-315. Soccer & Society is available online at: http://www.informaworld.com/openurl?genre=article&issn=1466-0970&volume=8&issue=2/3&spage=298 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2007, Taylor & Francis Persistent URL http://hdl.handle.net/10536/DRO/DU:30007257 Document type: Journal Article Collections: Deakin Graduate School of Business Open Access Collection Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Mon, 09 Feb 2009, 10:45:59 EST Thu, 08 Apr 2010, 11:54:50 EST Filtered Full Access Statistics: 484 Abstract Views, 905 File Downloads  -  Detailed Statistics Created: Mon, 29 Sep 2008, 08:50:04 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.