The impact of technology on the supply of sport broadcasting

Turner, Paul 2007, The impact of technology on the supply of sport broadcasting, European sport management quarterly, vol. 7, no. 4, pp. 337-360.

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Title The impact of technology on the supply of sport broadcasting
Author(s) Turner, Paul
Journal name European sport management quarterly
Volume number 7
Issue number 4
Start page 337
End page 360
Publisher Routledge
Place of publication London, England
Publication date 2007-12
ISSN 1618-4742
Summary The demand for sport content by broadcasting organizations has undergone a major redefinition in the last 15-20 years. Television has become predominantly a private good, subject to deregulation and technological revolution. The traditional approach to presenting sport content predominantly live and exclusive through one distribution channel has evolved considerably into one represented now by a multi-faceted, multi-organizational approach. This paper will introduce the two markets of sport and broadcasting through the supply network of broadcasting rights and sports programming, and how this network is affected by the emerging broadcasting technology that is appearing in the digital environment. The era of digital broadcasting creates a significant alteration to the supply of broadcasting content developed by professional sport leagues, competitions and events. A number of emerging distribution system components linked to the digital environment can be identified and associated with sport broadcasting, all of which are having a profound impact on the way sport is being presented now and into the future. The various distribution components are introduced and examined in terms of their impact on the professional sport broadcasting markets. Each distribution component is addressed from the perspective of the regulatory, marketing, and economic impacts on channel management that apply.
Notes Online Publication Date: 01 December 2007
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2007, European Association for Sport Management
Persistent URL http://hdl.handle.net/10536/DRO/DU:30007705

Document type: Journal Article
Collection: School of Management and Marketing
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