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The global village: online cross-cultural communication and HRM

Fujimoto, Yuka, Bahfen, Nasya, Fermelis, Jan and Hartel, Charmine 2007, The global village: online cross-cultural communication and HRM, Cross cultural management, vol. 14, no. 1, pp. 7-22.

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Title The global village: online cross-cultural communication and HRM
Author(s) Fujimoto, Yuka
Bahfen, Nasya
Fermelis, Jan
Hartel, Charmine
Journal name Cross cultural management
Volume number 14
Issue number 1
Start page 7
End page 22
Publisher Emerald Group Publishing
Place of publication Bingley, England
Publication date 2007
ISSN 1352-7606
Keyword(s) collectivism
cross-cultural management
human resource management
individual behaviour
Internet
Summary Purpose – The purpose of this paper is to examine relational and task dimension of online communication and the associated emotional experience.

Design/methodology/approach – This paper examines four categories of work outcomes: emotional experiences of work, work attitudes, work dynamics and work behaviours; and links each to the cross-cultural online communication context.

Findings – It was found that diversity-oriented HRM can reduce the cultural fault-lines betweenindividualist and collectivist (IC) cultures, and thereby positively moderate the relationship between cross-cultural online communication and affective, cognitive and behavioural outcomes.

Practical implications – Diversity-oriented HRM can capitalize on an organisation’s cultural diversity and avoid cross-cultural misunderstandings. In a more practical sense, the research purports that combined use of IC HRM practices can produce greater efficiency and effectiveness in
online communications worldwide.

Originality/value – The paper provides an insight into the potential implications of increased use of information technology on cross-cultural communication, and human resource management. The significance of diversity-oriented human resource management in managing these implications is also highlighted.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150312 Organisational Planning and Management
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2007, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30007716

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