An exploratory analysis of the factors that influence food choice among young women

O`Mahony, Barry and Hall, John 2007, An exploratory analysis of the factors that influence food choice among young women, International journal of hospitality & tourism, vol. 8, no. 2, pp. 51-72.

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Title An exploratory analysis of the factors that influence food choice among young women
Author(s) O`Mahony, Barry
Hall, John
Journal name International journal of hospitality & tourism
Volume number 8
Issue number 2
Start page 51
End page 72
Publisher Haworth Hospitality & Tourism Press
Place of publication Binghamton, N.Y.
Publication date 2007-04
ISSN 1525-6480
1525-6499
Keyword(s) food choice
physical health
culture
taste
social status
convenience
Summary Food sales represent a significant proportion of hospitality industry income; however, little research has been conducted into the factors that influence food purchasing behaviour. This study employed a sequential mixed method research design to identify the factors that influence food choice among 18-30-year-old females. The study is important because this age group has considerable spending power and has been found to have different consumption priorities to their male counterparts. While confirming the importance of previous studies, this study found that physical health, time, marketing, price, and the quality of food are major factors of influence in the purchasing and consumption decision.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2007 Haworth Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30007746

Document type: Journal Article
Collections: Deakin Graduate School of Business
Higher Education Research Group
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