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The influence of perceived body image, vanity and personal values on food consumption and related behaviour

O`Mahony, Barry and Hall, John 2007, The influence of perceived body image, vanity and personal values on food consumption and related behaviour, Journal of hospitality and tourism management, vol. 14, no. 1, pp. 57-69.

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Title The influence of perceived body image, vanity and personal values on food consumption and related behaviour
Author(s) O`Mahony, Barry
Hall, John
Journal name Journal of hospitality and tourism management
Volume number 14
Issue number 1
Start page 57
End page 69
Publisher Australian Academic Press
Place of publication Bowen Hills, Qld.
Publication date 2007-04
ISSN 1447-6770
Keyword(s) body image
food purchasing behaviour
Summary Although food is a vital part of the chemical process of life, the manner in which people choose the foods that they eat is subject to a wide variety of external and internal influences. This study employed a sequential mixed method research design to investigate the influence of perceived body image, vanity and personal values on food purchasing behaviour among 18- to 30-year-old females. It was found that although personal values and orientation have a major influence on the food purchasing and consumption process, vanity, physical health and perceived body image were major factors of influence in the purchasing and consumption decision.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30007747

Document type: Journal Article
Collections: Deakin Graduate School of Business
Higher Education Research Group
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