Conceptual framework of the precautionary principle approach in the decision-making process

D'Souza, Clare, Taghian, Mehdi and Khosla, Rajiv 2007, Conceptual framework of the precautionary principle approach in the decision-making process, in Macromarketing and development: building bridges and forging alliances, International Society of Marketing and Development, Washington D.C., Wash., pp. 195-202.

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Title Conceptual framework of the precautionary principle approach in the decision-making process
Author(s) D'Souza, Clare
Taghian, Mehdi
Khosla, Rajiv
Conference name Joint Conference of The International Society of Marketing and Development and the Macromarketing Society (2007 : Washington, DC)
Conference location Washington DC, USA
Conference dates 2-5 June 2007
Title of proceedings Macromarketing and development: building bridges and forging alliances
Editor(s) Menzel Baker, Stacey
Westbrook, Daniel
Publication date 2007
Conference series International Society of Marketing and Development and the Macromarketing Society Conference
Start page 195
End page 202
Publisher International Society of Marketing and Development
Place of publication Washington D.C., Wash.
Keyword(s) sustainable development; the precautionary principle
environmental risks,
decision-making; the precautionary principle framework
Summary This article reviews the precautionary principle as an approach in addressing decisions with far reaching environmental consequences under scientific uncertainty. The precautionary principle is intended to assist with structuring environmentally risky decisions toward sustainable development. It responds to the lack of scientific evidence of a potential environmental problem. There is currently no framework to assist with the process indicating the areas of importance and stages of decisionmaking. This paper suggests a framework to assist with the process of decision-making for complex environmental problems. The main areas of concern are the issues relating to the costs, risks, and benefits assessments. The main stages of the framework includes; definition of the problem, analysis of the potential environmental risks, assessments of specific anticipated legal, social, economic, political, and technological impacts, review of the key players (social, organisation and government) obligations, comparison of alternatives available, determination of accountability, implementation, decision making, monitoring and control processes.
Notes This title is available on page 218 on the attached link.
ISBN 0979544009
9780979544002
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2007, The Author
Persistent URL http://hdl.handle.net/10536/DRO/DU:30007922

Document type: Conference Paper
Collections: Deakin Graduate School of Business
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