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Critical success factors for mobile CRM: a research framework

Unnithan, Chandana, Smith, R. and Fraunholz, Bardo 2007, Critical success factors for mobile CRM: a research framework, in Managing Worldwide Operations and Communications with Information Technology, Volume 1, 2007 Information Resources Management Association International Conference, IGI Publishing, Hershey, PA, pp. 261-264.

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Title Critical success factors for mobile CRM: a research framework
Author(s) Unnithan, Chandana
Smith, R.
Fraunholz, Bardo
Conference name Information Resources Management Association. International Conference (18th : 2007 : Vancouver, B.C.)
Conference location Vancouver BC, Canada
Conference dates 19-23 May 2007
Title of proceedings Managing Worldwide Operations and Communications with Information Technology, Volume 1, 2007 Information Resources Management Association International Conference
Editor(s) Khosrow-Pour, Mehdi
Publication date 2007
Conference series Information Resources Management Association International Conference
Start page 261
End page 264
Publisher IGI Publishing
Place of publication Hershey, PA
ISBN 9781599049298
1599049295
Language eng
Field of Research 111711 Health Information Systems (incl Surveillance)
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2007, IGI Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30007929

Document type: Conference Paper
Collections: School of Information Systems
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