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Satisfaction and defection amongst behavioural segments of sporting club members

McDonald, Heath 2007, Satisfaction and defection amongst behavioural segments of sporting club members, in AM 2007 : Marketing theory into Practice Proceedings of the 2007 Academy of Marketing Conference, Kingston Business School, Westburn Publishers.

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Title Satisfaction and defection amongst behavioural segments of sporting club members
Author(s) McDonald, Heath
Conference name Academy of Marketing. Conference (2007 : Surrey, United Kingdom)
Conference location Surrey, United Kingdom
Conference dates 3-6 July 2007
Title of proceedings AM 2007 : Marketing theory into Practice Proceedings of the 2007 Academy of Marketing Conference
Editor(s) Riley, Francesca Dall'Olmo
Lomax, Wendy
Robinson, Helen
Publication date 2007
Conference series Academy of Marketing Conference
Publisher Kingston Business School
Place of publication Westburn Publishers
Keyword(s) marketing practice
marketing theory
Notes
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ISBN 1872058094
9781872058146
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2007, Kingston Business School
Persistent URL http://hdl.handle.net/10536/DRO/DU:30007968

Document type: Conference Paper
Collections: Deakin Graduate School of Business
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.