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Revisiting the typology of complaining behaviour: the context of self-service technologies

Robertson, Nichola and Shaw, Robin 2007, Revisiting the typology of complaining behaviour: the context of self-service technologies, in Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland., European Marketing Academy, Iceland.

Document type: Conference Paper
Collections: Deakin Graduate School of Business
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Title Revisiting the typology of complaining behaviour: the context of self-service technologies
Author(s) Robertson, Nichola
Shaw, Robin
Conference name European Marketing Academy (36th : 2007 : Reykjavik, Iceland)
Conference location Reykjavik University, Iceland
Conference dates 22-25 May 2007
Title of proceedings Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland.
Editor(s) [Unknown]
Publication date 2007
Conference series European Marketing Academy Conference
Publisher European Marketing Academy
Place of publication Iceland
Keyword(s) consumer complaining behaviour; self-service technologies; measurement; typology
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2007, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008010
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