Trends in consumer segmentation

Trends in consumer segmentation

Higgs, Bronwyn and Ringer, Allison 2007, Trends in consumer segmentation, in Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z..

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Title	Trends in consumer segmentation
Author(s)	Higgs, Bronwyn Ringer, Allison
Conference name	Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago)
Conference location	University of Otago, Dunedin, NZ
Conference dates	3-5 December 2007
Title of proceedings	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007
Editor(s)	Thyne, Maree Deans, Kenneth
Publication date	2007
Conference series	Australian and New Zealand Marketing Academy Conference
Publisher	University of Otago, School of Business, Dept. of Marketing
Place of publication	Dunedin, N.Z.
Summary	This paper reviews academic and practitioner literature to identify some of the emerging trends in consumer segmentation. Our review suggests that a number of specialised segmentations have recently emerged, each utilising different techniques, methodologies and data inputs relevant to their respective strategic intent.
ISBN	9781877156299
Language	eng
Field of Research	150599 Marketing not elsewhere classified
HERDC Research category	E1 Full written paper - refereed
Copyright notice	©2007
Persistent URL	http://hdl.handle.net/10536/DRO/DU:30008117

Document type:	Conference Paper
Collections:	School of Management and Marketing Higher Education Research Group

Access Statistics:	459 Abstract Views, 1 File Downloads - Detailed Statistics
Created:	Mon, 29 Sep 2008, 09:04:45 EST

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