Trends in consumer segmentation

Higgs, Bronwyn and Ringer, Allison 2007, Trends in consumer segmentation, in Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z..

Attached Files
Name Description MIMEType Size Downloads

Title Trends in consumer segmentation
Author(s) Higgs, Bronwyn
Ringer, Allison
Conference name Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago)
Conference location University of Otago, Dunedin, NZ
Conference dates 3-5 Dec. 2007
Title of proceedings Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007
Editor(s) Thyne, Maree
Deans, Kenneth
Publication date 2007
Conference series Australian and New Zealand Marketing Academy Conference
Publisher University of Otago, School of Business, Dept. of Marketing
Place of publication Dunedin, N.Z.
Summary This paper reviews academic and practitioner literature to identify some of the emerging trends in consumer segmentation. Our review suggests that a number of specialised segmentations have recently emerged, each utilising different techniques, methodologies and data inputs relevant to their respective strategic intent.
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2007
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008117

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 484 Abstract Views, 1 File Downloads  -  Detailed Statistics
Created: Mon, 29 Sep 2008, 09:04:45 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.