Trends in consumer segmentation

Higgs, Bronwyn and Ringer, Allison 2007, Trends in consumer segmentation, in Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z..

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Title Trends in consumer segmentation
Author(s) Higgs, Bronwyn
Ringer, AllisonORCID iD for Ringer, Allison
Conference name Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago)
Conference location University of Otago, Dunedin, NZ
Conference dates 3-5 Dec. 2007
Title of proceedings Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007
Editor(s) Thyne, Maree
Deans, Kenneth
Publication date 2007
Conference series Australian and New Zealand Marketing Academy Conference
Publisher University of Otago, School of Business, Dept. of Marketing
Place of publication Dunedin, N.Z.
Summary This paper reviews academic and practitioner literature to identify some of the emerging trends in consumer segmentation. Our review suggests that a number of specialised segmentations have recently emerged, each utilising different techniques, methodologies and data inputs relevant to their respective strategic intent.
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2007
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Document type: Conference Paper
Collections: School of Management and Marketing
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