Deakin home > Deakin University Library > Deakin Research Online > Corporate brand identity and image congruence in the leisure services sector : a stakeholder perspective
Openly accessible

Corporate brand identity and image congruence in the leisure services sector : a stakeholder perspective

Minkiewicz, Joanna, Mavondo, Felix and Bridson, Kerrie 2007, Corporate brand identity and image congruence in the leisure services sector : a stakeholder perspective, in ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z., pp. 25-33.

Attached Files (Some files may be inaccessible until you login with your Deakin Research Online credentials)
Name Description MIMEType Size Downloads
bridson-corporatebrandidentity-2007.pdf Published version application/pdf 39.47KB 232

Title Corporate brand identity and image congruence in the leisure services sector : a stakeholder perspective
Author(s) Minkiewicz, Joanna
Mavondo, Felix
Bridson, Kerrie
Conference name Australian and New Zealand Marketing Academy. Conference (2007 : University of Otago)
Conference location University of Otago, Dunedin, New Zealand
Conference dates 3-5 December 2007
Title of proceedings ANZMAC 2007 : 3Rs, reputation responsibility relevance
Editor(s) Thyne, Maree
Deans, Kenneth R.
Gnoth, Juergen
Publication date 2007
Conference series Australian and New Zealand Marketing Academy Conference
Start page 25
End page 33
Publisher University of Otago, School of Business, Dept. of Marketing
Place of publication Dunedin, N.Z.
Summary This paper aims to contribute to current leisure services and branding literature by conceptualising the relationship between brand identity, brand image and whether a congruent relationship between the two influences customer satisfaction and loyalty. A conceptual model is developed in the context of zoological operations, central constructs and subsequent research propositions are discussed.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9781877156299
9781877156280
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2007, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008122

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Access Statistics: 558 Abstract Views, 232 File Downloads  -  Detailed Statistics
Created: Mon, 29 Sep 2008, 09:04:48 EST