Does the motivation to help differ between generation X and Y?

Ringer, Allison and Garma, Romana 2006, Does the motivation to help differ between generation X and Y?, in Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago), University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z., pp. 1067-1073.

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Title Does the motivation to help differ between generation X and Y?
Author(s) Ringer, Allison
Garma, Romana
Conference name Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007
Conference location Dunedin, New Zealand
Conference dates 3-5 Dec. 2006
Title of proceedings Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago)
Editor(s) Thyne, Maree
Deans, Kenneth R.
Gnoth, Juergen
Publication date 2006
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1067
End page 1073
Publisher University of Otago, School of Business, Dept. of Marketing
Place of publication Dunedin, N.Z.
Summary This exploratory study examines the motivation for helping from the perspective of Generation X and Y. A study of 422 respondents was conducted to investigate their perception of helping based on intrinsic (social or community need) and extrinsic motivation (personal need). The findings suggested significant group differences. Although there was no significant main effect for motivation to help as a personal need (extrinsic motivation) across the generations, an examination of the social and community need (intrinsic motivation) indicated that generation X considered social and community need more important than Generation Y.
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
HERDC collection year 2007
Copyright notice ©2007
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008125

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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