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Choosing ICT? A segmentation analysis of students' preferences for hybrid study mode

Hagel, Pauline and Shaw, Robin 2007, Choosing ICT? A segmentation analysis of students' preferences for hybrid study mode, in Ascilite 2007, Singapore ICT- providing choices for learners and learning, 2-5 December 2007., ASCILITE, Singapore, pp. 373-376.

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Title Choosing ICT? A segmentation analysis of students' preferences for hybrid study mode
Author(s) Hagel, Pauline
Shaw, Robin
Conference name Australasian Society for Computers in Learning in Tertiary Education. Conference (24th : 2007 : Singapore)
Conference location Singapore
Conference dates 2-5 December 2007
Title of proceedings Ascilite 2007, Singapore ICT- providing choices for learners and learning, 2-5 December 2007.
Editor(s) Atkinson, Roger
Publication date 2007
Conference series Australasian Society for Computers in Learning in Tertiary Education Conference
Start page 373
End page 376
Publisher ASCILITE
Place of publication Singapore
Keyword(s) preferences
study modes
segmentation
hybrid modes
Summary Students’ acceptance and use of ICT-based learning needs to be understood in terms of their preferences for alternatives such as face-to-face (FtF) or print-based learning. This paper reports on an investigation of students’ preferences for hybrid study modes. Cluster analysis was used to identify segments of students that had distinctive preferences for combinations of FtF, print and web-based study modes. Five segments were identified. These segments were distinguishable on some demographic and situational characteristics. The size and nature of the segments have implications for the hybrid modes offered by universities and the extent to which students’ may embrace the ICT-based innovations designed by educators.
ISBN 9810595794
9789810595791
Language eng
Field of Research 139999 Education not elsewhere classified
Socio Economic Objective 970113 Expanding Knowledge in Education
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2007 Pauline Hagel and Robin Shaw
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008126

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.