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Questioning the future of paper and online survey questionnaires for management research

Zutshi, Ambika, Parris, Melissa Anne and Creed, Andrew 2007, Questioning the future of paper and online survey questionnaires for management research, in ANZAM 2007 : Managing our intellectual and social capital, Promaco Conventions, Canning Bridge, W.A., pp. 1-14.

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Title Questioning the future of paper and online survey questionnaires for management research
Author(s) Zutshi, Ambika
Parris, Melissa Anne
Creed, Andrew
Conference name Australian and New Zealand Academy of Management Conference (21st : 2007 : Sydney, N.S.W.)
Conference location Sydney, N.S.W.
Conference dates 4-7 December 2007
Title of proceedings ANZAM 2007 : Managing our intellectual and social capital
Editor(s) Chapman, Ross
Publication date 2007
Conference series Australian and New Zealand Academy of Management Conference
Start page 1
End page 14
Total pages 14
Publisher Promaco Conventions
Place of publication Canning Bridge, W.A.
Keyword(s) online technology
survey questionnaire
Summary The way that we build the foundations of our intellectual capital in management has changed. One example is the steady move in management research from the use of traditional paper-based survey questionnaires to online technology-based formats. This paper considers this shift, particularly focusing on the question of whether the advantages of online survey questionnaires outweigh their potential problems. The historical use of paper-based survey questionnaires has produced a large body of literature on both the advantages and disadvantages in their use, which are reviewed here alongside those of online survey questionnaires. In addition, welI-tested methods are available for increasing survey response rates in paper format, and these should not be thrown out in the quest to utilise online survey methodology. Rather, researchers should aim to exploit the potential benefits of online technologies and increase response rate by thoughtfully combining traditional and new methods. This paper argues for further discussion and research attention on electronic methods of data collection to ensure potential cost savings are not outweighed by either financial or participation costs involved in online survey questionnaire design.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 1863081402
9781863081405
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2007, ANZAM
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008129

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