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A construct of the cross-cultural ethos of corporate codes of ethics (ECCE) : Australia, Canada and Sweden

Svensson, Göran, Wood, Greg, Callaghan, Michael, Singh, Jang and Carasco, Emily 2007, A construct of the cross-cultural ethos of corporate codes of ethics (ECCE) : Australia, Canada and Sweden, in ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand, pp. 2781-2789.

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Title A construct of the cross-cultural ethos of corporate codes of ethics (ECCE) : Australia, Canada and Sweden
Author(s) Svensson, Göran
Wood, Greg
Callaghan, Michael
Singh, Jang
Carasco, Emily
Conference name Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago)
Conference location University of Otago, Dunedin, New Zealand
Conference dates 3-5 December 2007
Title of proceedings ANZMAC 2007 : 3Rs, reputation responsibility relevance
Editor(s) Thyne, Maree
Deans, Kenneth
Gnoth, Juergen
Publication date 2007
Conference series Australian and New Zealand Marketing Academy Conference
Start page 2781
End page 2789
Publisher University of Otago, School of Business, Dept. of Marketing
Place of publication Dunedin, New Zealand
Summary The objective of this paper is to develop and describe a construct of the ethos of the corporate codes of ethics (i.e., an ECCE-construct) across three countries, namely Australia, Canada and Sweden. The ECCE-construct makes a contribution to theory and practice in the field as it outlines a theoretical construct for the benefit of other researchers. It is also of managerial interest to marketing organizations as it provides a grounded framework of areas to be considered in the implementation in organizations of corporate codes of ethics.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 9781877156299
9781877156280
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2007, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008165

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