A construct of the cross-cultural ethos of corporate codes of ethics (ECCE) : Australia, Canada and Sweden
Svensson, Göran, Wood, Greg, Callaghan, Michael, Singh, Jang and Carasco, Emily 2007, A construct of the cross-cultural ethos of corporate codes of ethics (ECCE) : Australia, Canada and Sweden, in ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand, pp. 2781-2789.
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Australian and New Zealand Marketing Academy Conference
University of Otago, School of Business, Dept. of Marketing
Place of publication
Dunedin, New Zealand
The objective of this paper is to develop and describe a construct of the ethos of the corporate codes of ethics (i.e., an ECCE-construct) across three countries, namely Australia, Canada and Sweden. The ECCE-construct makes a contribution to theory and practice in the field as it outlines a theoretical construct for the benefit of other researchers. It is also of managerial interest to marketing organizations as it provides a grounded framework of areas to be considered in the implementation in organizations of corporate codes of ethics.
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