The present and the future of digital TV in Australia
Weerakkody, Niranjala 2007, The present and the future of digital TV in Australia, in Proceedings of the 2007 Computer Science & IT Education Conference, Informing Science Press, USA, pp. 704-715.
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Title
The present and the future of digital TV in Australia
Australia adopted digital TV (DTV) on January 1, 2001 but due to slow adoption by end users, the deadline to discontinue the analog signal has so far been postponed twice. This paper examines the history and current status of DTV adoption in Australia with reference to theories of adoption and diffusion and the Justification Model of Technology and why end users appear reluctant to adopt-in spite of affordable converters. End user opinions are examined on ‘why they do not adopt’ and ‘what may encourage them to adopt’, using public submissions to the 2005 parliamentary ‘Inquiry into the uptake of digital TV in Australia’. The paper advocates relevant media literacy programs to address the low public awareness of DTV and its benefits because its rejection may result in less affluent end users losing the chance to receive a range of convergent services in the future via the ubiquitous and affordable television.
Language
eng
Field of Research
200199 Communication and Media Studies not elsewhere classified
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