The present and the future of digital TV in Australia Weerakkody, Niranjala 2007, The present and the future of digital TV in Australia, in Proceedings of the 2007 Computer Science & IT Education Conference, Informing Science Press, USA, pp. 704-715. Attached Files Name Description MIMEType Size Downloads Title The present and the future of digital TV in Australia Author(s) Weerakkody, Niranjala Conference name Computer Science & IT Education Conference Conference location The Republic of Mauritius Conference dates November 16-18th 2007 Title of proceedings Proceedings of the 2007 Computer Science & IT Education Conference Editor(s) Cohen, Eli Boyd, Elizabeth Publication date 2007 Conference series Computer Science and IT Education Conference Start page 704 End page 715 Publisher Informing Science Press Place of publication USA Keyword(s) digital TV Australian media high definition TV (HDTV) adoption and diffusion of new technology media policy and regulation diffusion of innovations discourses and their framing media literacy digital broadcasting technology and power Summary Australia adopted digital TV (DTV) on January 1, 2001 but due to slow adoption by end users, the deadline to discontinue the analog signal has so far been postponed twice. This paper examines the history and current status of DTV adoption in Australia with reference to theories of adoption and diffusion and the Justification Model of Technology and why end users appear reluctant to adopt-in spite of affordable converters. End user opinions are examined on ‘why they do not adopt’ and ‘what may encourage them to adopt’, using public submissions to the 2005 parliamentary ‘Inquiry into the uptake of digital TV in Australia’. The paper advocates relevant media literacy programs to address the low public awareness of DTV and its benefits because its rejection may result in less affluent end users losing the chance to receive a range of convergent services in the future via the ubiquitous and affordable television. Language eng Field of Research 200199 Communication and Media Studies not elsewhere classified HERDC Research category E1 Full written paper - refereed Persistent URL http://hdl.handle.net/10536/DRO/DU:30008208 Document type: Conference Paper Collections: Faculty of Arts and Education School of Communication and Creative Arts Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 25 Nov 2008, 13:56:22 EST Wed, 08 Sep 2010, 14:34:13 EST Fri, 16 Mar 2012, 16:34:04 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 766 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Mon, 29 Sep 2008, 09:05:50 EST

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