The present and the future of digital TV in Australia

Weerakkody, Niranjala 2007, The present and the future of digital TV in Australia, in Proceedings of the 2007 Computer Science & IT Education Conference, Informing Science Press, USA, pp. 704-715.

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Title The present and the future of digital TV in Australia
Author(s) Weerakkody, Niranjala
Conference name Computer Science & IT Education Conference
Conference location The Republic of Mauritius
Conference dates November 16-18th 2007
Title of proceedings Proceedings of the 2007 Computer Science & IT Education Conference
Editor(s) Cohen, Eli
Boyd, Elizabeth
Publication date 2007
Conference series Computer Science and IT Education Conference
Start page 704
End page 715
Publisher Informing Science Press
Place of publication USA
Keyword(s) digital TV
Australian media
high definition TV (HDTV)
adoption and diffusion of new technology
media policy and regulation
diffusion of innovations discourses and their framing
media literacy
digital broadcasting
technology and power
Summary Australia adopted digital TV (DTV) on January 1, 2001 but due to slow adoption by end users, the deadline to discontinue the analog signal has so far been postponed twice. This paper examines the history and current status of DTV adoption in Australia with reference to theories of adoption and diffusion and the Justification Model of Technology and why end users
appear reluctant to adopt-in spite of affordable converters. End user opinions are examined on ‘why they do not adopt’ and ‘what may encourage them to adopt’, using public submissions to the 2005 parliamentary ‘Inquiry into the uptake of digital TV in Australia’. The paper advocates relevant media literacy programs to address the low public awareness of DTV and its benefits because its rejection may result in less affluent end users losing the chance to receive a range of convergent services in the future via the ubiquitous and affordable television.
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
HERDC Research category E1 Full written paper - refereed
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Document type: Conference Paper
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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