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Marketing ethics

Svensson, Goran and Wood, Greg 2006, Marketing ethics, in Marketing: broadening the horizons, Studentlitteratur AB, Norway, pp.255-277.

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Title Marketing ethics
Author(s) Svensson, Goran
Wood, Greg
Title of book Marketing: broadening the horizons
Editor(s) Lagrosen, Stefan
Svensson, Goran
Publication date 2006
Chapter number 13
Total chapters 15
Start page 255
End page 277
Total pages 23
Publisher Studentlitteratur AB
Place of Publication Norway
Keyword(s) Marketing -- Management
ISBN 9144039832
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1 Book chapter
Copyright notice ┬ęThe authors and Studentlitteratur
Persistent URL

Document type: Book Chapter
Collections: School of Management and Marketing
Higher Education Research Group
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