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Changes in museum management : a custodial or marketing emphasis

Gilmore, Audrey and Rentschler, Ruth 2002, Changes in museum management : a custodial or marketing emphasis, Journal of management development, vol. 21, no. 10, pp. 745-760.

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Title Changes in museum management : a custodial or marketing emphasis
Author(s) Gilmore, Audrey
Rentschler, Ruth
Journal name Journal of management development
Volume number 21
Issue number 10
Start page 745
End page 760
Publisher Emerald
Place of publication Bingley, England
Publication date 2002
ISSN 0262-1711
1758-7492
Keyword(s) Australia
Ireland
management
museums
organizational change
service
Summary In recent years museums have changed from being predominantly custodial institutions to becoming increasingly focussed on audience attraction. New emphasis is placed on museum-audience interactions and relationships. This change in the purpose and priorities of museums has impacted upon the nature of museum management. The recognition of new roles for museum directors and the need to appeal to differentiated audiences has created new challenges for previously traditional, custodial directors. This paper presents a conceptual framework for managing museums, taking account of the museum service context and the delivery of the museum service product. It then examines two museums, one in Ireland and one in Australia, both of which have a similar cultural history. The paper considers the different management styles for museum directors and how these different styles illustrate the changes in professional perspective from the traditional (a focus on custodial preservation) to the more current (a focus on educating and entertaining the public).
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2002, MCB UP Ltd
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008525

Document type: Journal Article
Collections: School of Management and Marketing
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