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'Social drivers' as predictors of yoghurt consumption in China

Lowe, Anthony and Worsley, Anthony 2003, 'Social drivers' as predictors of yoghurt consumption in China, Food Australia, vol. 55, no. 1-2, pp. 42-44.

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Title 'Social drivers' as predictors of yoghurt consumption in China
Author(s) Lowe, Anthony
Worsley, Anthony
Journal name Food Australia
Volume number 55
Issue number 1-2
Start page 42
End page 44
Publisher Australian Institute of Food Science and Technology Inc.
Place of publication Waterloo, N.S.W.
Publication date 2003-01
ISSN 1032-5298
Summary A survey of yoghurt consumption by female consumers in Beijing showed 42% consuming often, 26% occasionally and 32% never. Consumers were generally younger and more driven by materialistic values than non-consumers. "Social drivers" are presented as a 1001 for marketers to predict the use of consumer
products.
Language eng
Field of Research 111199 Nutrition and Dietetics not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2003, Australian Institute of Food Science and Technology Inc.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008608

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