Australian Institute of Food Science and Technology Inc.
Place of publication
A survey of yoghurt consumption by female consumers in Beijing showed 42% consuming often, 26% occasionally and 32% never. Consumers were generally younger and more driven by materialistic values than non-consumers. "Social drivers" are presented as a 1001 for marketers to predict the use of consumer products.
Field of Research
111199 Nutrition and Dietetics not elsewhere classified
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