Unraveling cultural value

Geursen, Gus and Rentschler, Ruth 2003, Unraveling cultural value, Journal of arts management, law and society, vol. 33, no. 3, Fall, pp. 196-210.

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Title Unraveling cultural value
Author(s) Geursen, Gus
Rentschler, Ruth
Journal name Journal of arts management, law and society
Volume number 33
Issue number 3
Season Fall
Start page 196
End page 210
Publisher Heldref Publications
Place of publication Washington, DC
Publication date 2003
ISSN 1063-2921
0733-5113
Keyword(s) culture
values
entrepreneurs
managerial skills
Summary Geursen and Rentschler discuss value and its application to culture, and explore the drivers of cultural value and how they interrelate to maximize revenues and sustainability for arts. They argue that cultural value can be structured to reflect the interest of individual stakeholder groups to achieve creative missions. They propose to managers to maximize revenues, be aware of their mission, carefully consider how to balance the different opportunities entrepreneurially, and be conscious of individual opportunities to develop better outcome for cultural organizations.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2003, Heldref Publications
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008626

Document type: Journal Article
Collection: School of Management and Marketing
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Created: Mon, 13 Oct 2008, 15:37:24 EST