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Proactive versus reactive business ethics performance: a conceptual framework of profile analysis and case illustrations

Svensson, Goran and Wood, Greg 2004, Proactive versus reactive business ethics performance: a conceptual framework of profile analysis and case illustrations, Corporate governance: the international journal of business in society, vol. 4, no. 2, pp. 18-33.

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Title Proactive versus reactive business ethics performance: a conceptual framework of profile analysis and case illustrations
Author(s) Svensson, Goran
Wood, Greg
Journal name Corporate governance: the international journal of business in society
Volume number 4
Issue number 2
Start page 18
End page 33
Publisher MCB University Press (Emerald)
Place of publication Bradford, England
Publication date 2004
ISSN 1472-0701
1758-6054
Keyword(s) business ethics
business performance
Summary The topic of this paper focuses on proactive versus reactive business ethics performance in the marketplace. The internal perception of a corporation and the external perception of the same corporation are used as generic determinants of business ethics performance. In turn, they are underpinned by evolutionary and contextual issues in the marketplace. The authors provide a generic conceptual framework of proactive and reactive business ethics performance. Case illustrations underpin the positives and negatives of proactive and reactive business ethics in the marketplace. A profile analysis process of proactive and reactive business ethics performance is also outlined. The gap between the internal and external perceptions of a corporation’s actions becomes crucial to achieve successful business ethics performance in the marketplace. Therefore, a corporation’s current business ethics performance should always be regarded as an on-the-spot-account that is either proactive or reactive. An important insight of this research is that business ethics performance requires the ongoing re-connection with reality by corporations.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2004, Emerald Group Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008661

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