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Developing better public policy to motivate responsible environmental behavior - an examination of managers' attitudes and perceptions towards controlling introduced species

Polonsky, Michael Jay, Binney, Wayne and Hall, John 2004, Developing better public policy to motivate responsible environmental behavior - an examination of managers' attitudes and perceptions towards controlling introduced species, Journal of nonprofit & public sector marketing, vol. 12, no. 1, pp. 93-107, doi: 10.1300/J054v12n01_06.

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Title Developing better public policy to motivate responsible environmental behavior - an examination of managers' attitudes and perceptions towards controlling introduced species
Author(s) Polonsky, Michael Jay
Binney, Wayne
Hall, John
Journal name Journal of nonprofit & public sector marketing
Volume number 12
Issue number 1
Start page 93
End page 107
Publisher Taylor & Francis
Place of publication Abingdon, England
Publication date 2004-04
ISSN 1049-5142
1540-6997
Keyword(s) public policy
introduced species
stakeholder theory
managers' attitudes
Summary This paper examines the application of public policy, including social marketing, to programs designed to control an environmentally harmful introduced species in Australia. Managers involved in dealing with the issue identify a range of factors that contribute to the lack of success of existing control programs. The results suggest that there needs to be a broad-based integrated program that incorporates changes in stakeholders' attitudes as well as governmental resources and support for implementation of relevant initiatives.
Language eng
DOI 10.1300/J054v12n01_06
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2004, Haworth Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008756

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.