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Green advertising effects on attitude and choice of advertising themes

D'Souza, Clare and Taghian, Mehdi 2005, Green advertising effects on attitude and choice of advertising themes, Asia Pacific journal of marketing and logistics, vol. 17, no. 4, pp. 51-66.

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Title Green advertising effects on attitude and choice of advertising themes
Author(s) D'Souza, Clare
Taghian, Mehdi
Journal name Asia Pacific journal of marketing and logistics
Volume number 17
Issue number 4
Start page 51
End page 66
Publisher Emerald Group Publishing Limited
Place of publication Bingley, England
Publication date 2005
ISSN 1355-5855
1758-4248
Keyword(s) advertising
green advertising
consumer decision-making
consumer involvement
green products
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2005, Emerald Group Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008786

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.