Cross-cultural differences in consumer decision-making styles

Leo, Cheryl, Bennett, Rebekah and Hartel, Charmaine E. J. 2005, Cross-cultural differences in consumer decision-making styles, Cross cultural management, vol. 12, no. 3, pp. 32-62.

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Title Cross-cultural differences in consumer decision-making styles
Author(s) Leo, Cheryl
Bennett, Rebekah
Hartel, Charmaine E. J.
Journal name Cross cultural management
Volume number 12
Issue number 3
Start page 32
End page 62
Publisher Emerald
Place of publication Bingley, England
Publication date 2005
ISSN 1352-7606
1758-6089
Keyword(s) Australia
consumer decision-making styles
Singapore
Summary This article compares consumer decision-making styles between Singaporeans and Australians. Utilising Hofstede’s framework, the paper argues that cultural dimensions influence consumer decision making styles. It is essential that managers understand cross-cultural consumer decision-making styles to make strategic decisions or effectively handle members of these nationalities. Marked differences were found between the two populations for: brand consciousness, innovativeness and overchoice confusion. The results suggest that some consumer decision-making styles differ due to consumers’ cultural values. Managerial implications and future research directions are discussed.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008862

Document type: Journal Article
Collection: Deakin Graduate School of Business
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