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A situational model development in hospitality retailing : the case of Irish pubs

O'Mahony, G. Barry, Hall, John and Binney, Wayne 2006, A situational model development in hospitality retailing : the case of Irish pubs, Journal of services research, vol. 5, no. 2, pp. 77-95.

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Title A situational model development in hospitality retailing : the case of Irish pubs
Author(s) O'Mahony, G. Barry
Hall, John
Binney, Wayne
Journal name Journal of services research
Volume number 5
Issue number 2
Start page 77
End page 95
Total pages 19
Publisher Institute for International Management & Technology
Place of publication Gurgaonm, India
Publication date 2006
ISSN 0972-4702
Keyword(s) bars
consumer behavior
market research
social interaction
interior design
studies
Summary Although importance of situational influences on consumer behaviour has been recognised for some time, little research has been conducted into their effects on hospitality retailing. Over the past decade the Irish theme pub sector has enjoyed extensive growth, which recent studies attribute to the situational components inherent within the environment. This study identities and evaluates the situational components that influence consumers within Irish theme pubs and gauges impact of each of the dimensions of an established situational model on customer behaviour using gender and age cohorts. A three phase, mixed method research design was used and respondents were selected from six Irish theme pubs in Melbourne. The study found that both physical and social situational components have a significant influence in attracting, serving and satisfying the needs of consumers.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2005, Institute for International Management and Technology
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008954

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