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Understanding the Components in Social Behavioural Change: Implications for Non-profit Organisations

Binney, Wayne, Hall, John and Oppenheim, Peter 2006, Understanding the Components in Social Behavioural Change: Implications for Non-profit Organisations, International journal of knowledge, culture and change management, vol. 5, pp. 1-5.

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Title Understanding the Components in Social Behavioural Change: Implications for Non-profit Organisations
Author(s) Binney, Wayne
Hall, John
Oppenheim, Peter
Journal name International journal of knowledge, culture and change management
Volume number 5
Start page 1
End page 5
Publisher Common Ground Publishing Pty Ltd
Place of publication Altona, Vic.
Publication date 2006
ISSN 1447-9524
1447-9575
Keyword(s) motivation
change management
not for profit
Summary In this paper we investigate the relationship between intrinsic motivation, extrinsic motivation and government influence with the over riding objective of developing more effective and efficient social behavioural change programs that have been instigated by public sector environmental management organisations. Based on the notion of intrinsic and extrinsic motivation, which has previously been shown to explain altitudes and behaviour associated with environmental issues, we extend the analysis in this paper to include the influence of government. A survey of a random sample of 566 landmanagers in South-eastern Australia was conducted and the data collected subsequently analysed using a structural equation modelling approach. The model that was developed identified the relationship between intrinsic motivation, extrinsic motivation and government influence.
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©Common Ground
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008955

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