The nature and influence of motivation within the MOA framework : implications for social marketing

Binney, Wayne, Hall, John and Oppenheim, Peter 2006, The nature and influence of motivation within the MOA framework : implications for social marketing, International journal of nonprofit and voluntary sector marketing, vol. 11, pp. 289-301.

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Title The nature and influence of motivation within the MOA framework : implications for social marketing
Author(s) Binney, Wayne
Hall, John
Oppenheim, Peter
Journal name International journal of nonprofit and voluntary sector marketing
Volume number 11
Start page 289
End page 301
Publisher Wiley InterScience
Place of publication London, England
Publication date 2006-11
ISSN 1465-4520
1479-103X
Keyword(s) social marketing
motivation, opportunity and ability framework
MOA framework
Notes Published Online: 28 Nov 2006
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2006, John Wiley & Sons
Persistent URL http://hdl.handle.net/10536/DRO/DU:30008967

Document type: Journal Article
Collections: Faculty of Business and Law
Higher Education Research Group
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