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Childhood obesity - a sign of commercial success, but a market failure.

Moodie, Rob, Swinburn, Boyd, Richardson, Jeff and Somaini, Bertino 2006, Childhood obesity - a sign of commercial success, but a market failure., International journal of pediatric obesity, vol. 1, no. 3, pp. 133-138, doi: 10.1080/17477160600845044.

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Title Childhood obesity - a sign of commercial success, but a market failure.
Author(s) Moodie, Rob
Swinburn, Boyd
Richardson, Jeff
Somaini, Bertino
Journal name International journal of pediatric obesity
Volume number 1
Issue number 3
Start page 133
End page 138
Publisher Informa Healthcare
Place of publication United Kingdom
Publication date 2006-08
ISSN 1747-7166
1747-7174
Keyword(s) obesity
childhood
economics
market
commerce
government
intervention
Summary 'Obesogenic' products, such as energy dense foods, passive entertainment products, cars, and labour-saving devices, are widely available and heavily promoted. Because they are highly consumed and very profitable, obesity becomes the inevitable consequence of their commercial successes. Contemporary market forces heavily favour behaviours for short-term preferences (i.e. over-consumption and underactivity) over long-term preferences (i.e. healthy weight) and this is especially true for children. Hence, if the market, as the main mechanism for determining choices, results in outcomes, which make our children worse off, as is occurring with childhood obesity, then the market has failed to sustain and promote social and individual goals. This is a serious market failure. In the current obesogenic environment, expecting adults, let alone children, to make food and activity choices in their own best long-term interests is, therefore, demonstrably flawed. We argue that significant government intervention is needed to correct this market failure, as has been done for other major health problems.
Notes RSD author affiliation on Richardson changed GH 29 march 2011
Language eng
DOI 10.1080/17477160600845044
Field of Research 111799 Public Health and Health Services not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2006, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009064

Document type: Journal Article
Collection: School of Exercise and Nutrition Sciences
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